Canada Online Revealed

I speak and moderate at a fair number of conferences, so an engagment is nothing I normally blog about. However, I'm rather excited to facilitate at the Canada Online Revealed conference.

The Canadian Tourism Commission has invited the Canadian Federal Provinces for a CTC E-Marketing Summit to discuss how we can all work together to market Canada to the world by leveraging the Internet. This is by-invite only event.

Attendees may choose two from six topical tracks, which are a combination of short presentations and "speed-dating" interactions with the presenters.

It sounds like fun. I'll be a facilitator for a star studded panel:

Exploring the difference between Search Marketing and Online Advertising in Canada & USA

What is the difference between Search in Canada & the US and how can you effectively market your hotel or travel company on search verticals?

Facilitator: Ian McAnerin - President, Search Marketing Association of North America

Vince Chirico - Google
John Manning - Genie Knows
Jennifer Koo - West Jet
David Doucette - Fairmont Hotels & Resorts
Bryan Mavrow - Intrawest

Ian