SEMPO has Ethics Requirement?

So, I'm logging into SEMPO today to finally join (I was a member years ago, but allowed the membership to lapse during my SMA-NA days) and noticed this clause as part of the signup process:

Business Conduct. In addition, the applicant agrees to engage
in Search Marketing practices which are not in direction violation of published guidelines from Google, Yahoo!, and other search engine providers.

Interesting. Not that I have any objection (I think it's great!) but I distinctly remember there being a fair amount of controversy about SEMPO not requiring it's members to agree to not be spammers. It was one of the main reasons I helped found the SMA-NA.

Heh - maybe I *can* work with these guys. It's certainly a step in the right direction. There is no indication of any kind of enforcement, so it's not perfect, but a couple of years ago you would not have seen this, and it would have created a huge controversy if you had. Maybe our little industry really is starting to grow up.

Sign me up.

Ian