The Long Tail

On the way back from Miami, I happened to come across a brand new book - "The Long Tail", by Chris Anderson. (ISBN 1-4013-0237-8).

Chris is the Editor in Chief of Wired, and penned an article a while ago, also called "The Long Tail" that make a huge splash in the search marketing world. This book is a huge expansion on the original article, and I found myself actually taking notes at times!

If you are a search marketer or sell things online, get it. It's worth it, and may change the way you look at marketing online forever. No, that's not hyperbole.

Ian