Current Search Share 2010/2011

This is the current organic search share for the end of 2010. You can click on the image for a larger version.

Organic Search Engine Market Share - Global 2010/2011
(Rounded data in brackets)

1. Google/Ask 86.21% (87%)
   
2. Bing/Yahoo 9.06% (9%)
   
3. Baidu 2.97% (3%)
   
4. Others 0.68% (1%)
   

2010 was a busy year for search, due to Google pulling out of China and merging with Ask, and the Yahoo/Bing merger. In order for the above chart to be useful, I've merged the Bing/Yahoo and Google/Ask data, even though for much of the year these were separate search engines.

Yes, you can use this in your presentations, as long as credit is given.

Raw sources: Hitslink, Comscore, E-Consultancy, eMarketer, Hitwise, Nielson Media Research, McAnerin International Inc internal analytics data.

PPC Text Ad Formats for the Major Search Engines

I'm currently working on a very, very cool tool that I can't tell you about (yet). However, part of it (an extremely minor part) allows the creation and export of PPC text ads for all major search engines.

Although I can't share the full tool yet, it took me some work to collect this information in one spot, so I figured I'd share it with you.

Where bulk upload is allowed, the listings use the exact terms that the search engine in question uses (i.e. the heading you would use for the CSV).

"SB" is single byte (i.e. English) and "DB" is double byte (i.e. Chinese). Enjoy!

Google AdWords Character Limitations and Format

Headline: 25 SB, 12 DB
Description Line 1: 35 SB, 17 DB
Description Line 2: 35 SB, 17 DB
Display URL: 35 SB (SB Only)
Destination URL: 1024 SB (SB Only)

Yahoo YSM Character Limitations and Format

Ad Title: 40 SB, 20 DB
Ad Short Description: 70 SB, 35 DB
Ad Long Description: 190 SB, 95 DB
Display URL: 25 SB (SB only)
Destination URL: 1024 SB (SB Only)

MS AdCenter Character Limitations and Format

Headline: 25 SB, 12 DB
Description Line 1: 35 SB, 17 DB
Description Line 2: 35 SB, 17 DB
Display URL: 35 SB (SB Only)
Destination URL: 1022 SB (SB only)

ASK ASL Character Limitations and Format*

Ad Title: 25 SB
Ad Description: 70 SB
Display URL: 35 SB
Destination URL: 1000 SB

*Ask is English Language (SB) ads only.

Baidu Huobao Character Limitations and Format*

Ad Title: 13 DB
Ad Description: 32 DB
Display URL: 35 SB
Destination URL: 1000 SB

*Baidu is Chinese/Japanese (DB) only